Kevin Clark, Global Network Leader, The Greater IBM Connection
Monday, April 30, St. Louis, Missouri, USA: The first main session presentations for PartnerWorld 2007 took place this morning, although many of Sunday's registrants took advantage of the Solutions Center demonstrations to begin exploring new opportunities and launching the networking that is part of the conference experience.
More than 4,500 professionals are registered this year for the show. This morning they heard from IBM executives Ravi Marwaha, Steve Mills, Val Rahmani, Marc Lautenbach, and business author and creativity and innovation thought-leader, Sir Ken Robinson. The theme of PartnerWorld 2007 is "Gateway to Growth."
Flashback: This morning during breakfast I ran into Wirt Cook, (vice president, Americas Sales West, IBM Sales & Distribution), who I worked with 25 years ago to help start the IBM Business Partner program. The roots of the IBM Business Partner program goes back to the decision to broadly sell IBM AS/400 computers through third parties. At the time I was in communications working with marketing to find the right name, value proposition, supporting programs, and launch plan that would become the IBM Business Partner program today. It was great to see you again, Wirt. Looking forward to catching up with you on my next trip to the U.S. west coast.
Fast forward to this morning and Ravi Marwaha's opening remarks. Marwaha is general manager, Global Business Partners for IBM. I've known Ravi for about ten years now; we both served in what was called the Personal Systems Group (PC Company, Printer Systems, Retail Store Systems). He stated IBM's commitment to growing business together, creating business opportunities, and sustaining strong relationships. "It all starts with partnership," says Marwaha, "we solve more problems for more clients than any other partner organization in our industry." He spoke about the ongoing quest to make it easier to work with IBM, including recent announcements simplifiying the bid process and deal process, and providing contracts in electronic form. See more about announcements made today from St. Louis in the article reposted from w3 (IBM's internal web service for employees).
Steve Mills talked about the challenges facing the US$1.2 trillion IT industry today. Mills is the senior vice president and general manager of Software Group for IBM. "We're in an era that's not about technology, it's a business and customer era," says Mills, "it's not about gadgets, its about value." He also points out that "labor dominates IT spending, with almost 50% of every dollar going to human talent," says Mills, "which is why we're relentless about skill building." He continued, "Our challenge is that nothing ever goes away in this industry with literally billions of applications running today, resulting in high levels of complexity" for businesses large and small. Service Oriented Architecture (SOA), is "the rallying point for legacy assets and applications," where we can find common ground for integration and elimination of redundancy. Mills offered the resources of the 60 software labs IBM has around the world as an asset to support clients and IBM Business Partners around the world.
Val Rahmani, general manager, Infrastructure Management Services, Global Technology Services (GTS) for IBM, followed Mills with news about "service products" for customers and IBM Business Partners. "Last year I said we want to do a lot more business with you, and I'm saying it again this year," says Rahmani. "A year ago I was told we had 1,000 service offerings for our customers. No one can understand 1,000 offerings. You didn't know how to work with us, and we didn't know how to work with you." Rahmani told the gathered partners about taking best-of-breed technology-based service offerings and packaging them in ways partners would recognize from our hardware and software business units. "You'll have all the pieces you expect from IBM, including hardened specifications and customer references, now in the services space," say Rahmani.
Marc Lautenbach, general manager, IBM Americas, gave the final executive presentations for the morning. He spoke of IBM's dedication to its economic future with IBM Business Partners. He also addressed the nature of value, pointing out that value is not static. We're all going to change along with our clients to be competitive. "Value vs. volume" is no longer an appropriate measure, "we should now organize and reward based on dedication to competencies," says Lautenbach. "One thing that nags at me is how to invest in skills as we struggle to deliver what all our customers expect. What really counts is what happens after we leave PartnerWorld and what we execute in the marketplace," says Lautenback, saying he has no doubt "our best days are ahead of us."
The morning concluded with Sir Ken Robinson, author and expert on creativity. He gave the audience a test by raise of hands rating themselves on creativity and then on intelligence. He said the outcome was predictable. "We give ourselves different marks for creativity and intelligence, says Robinson, yet "creativity is the highest skill and manifestation of intelligence." They are intrinsically linked. "Our formal education is a pivotal process issue in separating intelligence and creativity," says Robinson and he encourages all of us to integrate them again. He quotes Picasso as saying everyone is born creative, yet the spark is lost as we become adults. The key is to retain creative confidence as adults to fuel the growth and success of our organizations. "Imagination is the prerequisite to creativity, creativity is putting imagination to work," says Robinson, and "innovation is applying creativity for purpose."
Our next installment from PartnerWorld 2007 is tomorrow, Tuesday, May 1. Executive speakers will include Sam Palmisano, chairman of the board and chief executive officer of IBM -- Steve Solazzo, general manager, Global Small & Medium Business for IBM -- Rod Adkins, vice president, Development, Systems & Technology Group for IBM -- and guest speaker Dr. Laura D'Andrea Tyson, author and global economic advisor.
Additional details from PartnerWorld are availble here, on the Greater IBM portal. That’s all for now at PartnerWorld 2007. I’ll be back with another report as the conference continues:
Recent Comments