New IBM Global Survey of over 32,000 Consumers Today at NRF

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The IBM Institute for Business Value (IBV) recently surveyed 30,000 U.S. consumers to understand what is driving spending across several product categories: Grocery, Apparel, Home Merchandise, and Pharmacy, Health & Beauty Care. The survey revealed that consumers who are anxious due to economic conditions rely on retailers they trust.

• Download the complete IBM Institute for Business Value study (291KB) (via IBM - Shopper advocacy. Building consumer trust in the new economy.