A story about Enterprise 2.0 and eating cake
Once upon a time in the powerful yet often misunderstood world called the Enterprise, people went to work in offices in small teams. They personalized their cubicle walls with colorful family photos and postcards of upcoming events. They would celebrate birthdays together by singing around a delicious home baked cake while catching up on project gossip. Occasionally jokes or stories about clients were shared (or vented) across the partition. Generally speaking, it was a happy little world where people worked hard in comfort of social surrounds.
Suddenly the world changed. It got flatter. Teams were structured out of skilled individuals working in different countries and different timezones. Baby Boomers started to retire or semi-retire. More staff worked part time and remotely, either at home or on client site. Desktops were replaced with laptops. Landlines were replaced with mobiles. Even training was done online instead of in a classroom. The birthday cake ritual was no more and we ate our own cake instead.
Individuals became more disconnected from their colleagues. Deadlines became more immediate. Panic set in as skilled workers were more difficult to find or retain. Knowledge became trapped and lost, only leaving behind a trail of email crumbs to collect. The world of the Enterprise was functioning, but not necessarily effective.
Meanwhile, in another dimension not too far way, the curious beast called the World Wide Web sprouted wings. It heard of the plight of the cake ritual and became a thing called "Web 2.0" so that people could sing, share stories and most importantly, eat cake together again. It evolved in the form of blogs, wikis, social networking sites, shared bookmarking and a most unusual, beguiling creature called Twitter. Virtual Worlds (like Secondlife) became a place where remote teams could get to know one another, navigating a colorful, visual terrain to overcome obstacles and create a sense of team once again.
Despite the new challenges of working from different locations,
timezones or reduced working hours, the world of the Enterprise once
again became an engaging place to work. It was easier to share
knowledge, photos, videos, events, stories, information and have
conversations with subject matter experts all around the world, even
having groundbreaking conversations with people outside of the
Enterprise using these new dynamic tools. In fact, the new way of working was producing more ways to innovate and collaborate within the Enterprise than ever before. Now that's some kind of cake. The panic to find skilled
knowledge workers was over and the people shouted "hurrah".
Except for those still working in the old Enterprise in little cubicles at their desktops, who didn't understand what the fuss was all about and why the world needed to change at all.
Jasmin Tragas is
a Managing Consultant working in the area of Knowledge, Collaboration
and Learning Services, HCM, Australia. She has been with IBM since
2000, works part time and is the mother of three young children.
There is something special about discovering that your life’s work matters --- you love what you do --- there is real meaning in it. I had one of these moments this week. It arrived like a gift after weeks of long days and overload. I admit IBM trained me well for this kind of reality many years ago. As I recall, the learning came from a continuous practice of the “learn while doing” approach to “leaping over tall buildings” to reach some new level of service – performance – contribution – 

Recent Comments